UEFA People is an innovative digital campaign aimed at giving professionals a series of unique insights into working at a major sporting organisation, a chance to explore the multiple roles and skills required to successfully stage a large-scale event. As one of the freelance graphic designers, my mission was to design different digital assets to present UEFA behind the EURO 2016.
Behind the scenes.
The image above is one of the many visuals of “behind the scenes.” The goal of the design was to give information and statistics on different sections during the Euro.
The visual that presents the winners of behind the scenes experience. A contest that sends two people to Paris shadowing their relevant UEFA career peers in the broadcast centre, followed by tickets to a match.